The success of your website depends on your ranking in the search engines. Today, 85% of all internet traffic is driven by search engines.
If your website does not appear in the first two search pages of Google, then your business is invisible.
- Search Engine Optimization
- Pay for Click
- Paid Inclusion
Search Engine Optimization
SEO is a long term strategy to work your way to the top in Search Engines. It's not a magic bullet that creates changes overnight, but an effort to improve your standing with linking, content and keywords.
We practice the integrated approach to SEO, in that there are three key tasks of site management that are repeated in cycles to maximize feedback from any Web presence. These tasks are: Promote - Analyze - Maintain
'Promote' simply means increasing your online visibility by efficiently communicating your message to your target audience through the search engines because these are how potential customers find you. The aim of this stage is getting traffic to your site.
At the promotion stage, we research keywords, optimize pages, optimize site structure, submit pages to search engines, monitor and analyze rankings and work with link popularity. Only thencan we analyze the results and repeat the cycle.
The 'Analyze' stage comes when you have traffic due to promotion. The goal of the Analysis stage is to improve visitor-to-buyer conversion. The results are used in another Promotion cycle, after which your conversion should be analyzed again.
'Maintain' means making your site as convenient and friendly as possible for your visitors. Your visitors consist of humans AND the search engine robots. The robots need to be fed information properly.
Pay for Click
PPC advertising is a bid process that enables you to buy top 'Sponsored Links' placement in search engine listings, as in a Google AdWord Campaign.
Paid Inclusion
Some search engines, such as Yahoo, demand annual fees to be included in their database. Most search engines also charge for faster indexing of your site, eliminating the wait.
